CAMPAIGN WATCH

CALVIN KLEIN JEANS FALL/WINTER 2012 CAMPAIGN

No prizes for guessing why Lara Stone appears as campaign model for Calvin Klein Jeans this season. She is joined by Janis Ancens and Myles Crosby this time around with photography by, you guessed it, Steven Klein. No shortage of sexuality here.

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TZVI FOR RAYNE BY STEVE MARAIS

Taking a different approach to campaign images, local designer Jessica Rayne (who followed her studies at Lisof with a year at London’s Central St Martins) enlisted photographer Steve Marais to capture her new digs on an unlikely model. Tzvi makes for a nice change, don’t you think? With accessories from Drone and hair and make-up by Kelly Fuchs.

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DSQUARED2 HIT THE BOOKS FOR F/W 2013

Sticking to their themed collection campaigns, the twins have you prepared for back-to-school-cool. I certainly did not go to a school who’s students looked and dressed like this but it’s fun and besides, do we need another glossy shot of models in a garden? Dsquared sees the return of the school year with strong influences from the late 50s/early 60s with obvious modern improvements. Shot by Mert & Marcus (are we surprised?) the glam fall/winter collection 2013 features the faces and skinny frames of Daphne Groeneveld, Liuk Bass, Bette Franke, Frida Aisen and Simon van Meervenne.

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MUST SEE: KELLAN LUTZ FOR ABBOT + MAIN

Ex-vampire Kellan Lutz is shirtless yet again for a campaign video for Abbot + Main. We like video’s because look-books are a little two dimensional and this way you get to perve over hot models see the clothing move. Of course his leading lady is the flawless Kate Upton who knows how to wear a pair of skinny pants. Take a look below at the video as well as campaign images.

via Dylan Jack

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CALVIN KLEIN ‘ENCOUTER’ WITH ALEXANDER SKARSGARD

True Blood premiered their 5th season last night so it makes good PR timing that one of its leading men, Alexander Skarsgard has been made the face of the new Calvin Klein fragrance, Encounter. The Swedish actor is photographed for the campaign with the lovely Lara Stone, but more interesting to me is this alleged relationship with Ellen Page he has going on. It’s an unlikely romance but I can dig it. Encounter is supposed to introduce a new interpretation of the contemporary, confident man and by choosing Skarsgard here I think they made the right choice. The 35 year old actor also shot a short film with Stone which will be released in August.

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FALL WINTER PREVIEW FOR PRADA

I guess it’s a matter of if-you-can-you-will. Prada have asked back the actors they used in their SS12 showing early this year. Only where is Adrian Brody? For the autumn/winter 2012 campaign Gary Oldman, Garrett Hedlund, Jamie Bell and William Dafoe return for dramatic three-quarter shots, previewing the forthcoming collection by Prada.

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ZARA LOOKBOOK JUNE 2012 FEATURING CLÉMENT CHABERNAUD

Zara brings in all the cool looks with top model Clément Chabernaud as clothes-horse. Note the colour tones and lack of print? There you go.

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BENJAMIN EIDEM FOR JOHN GALLIANO

Sebastian Kim shoots the gorgeous Constance Jablonski alongside Benjamin Eidem in this spring/summer campaign for John Galliano. Tinted lenses, printed short sleeve shirts and socks below the knee? How far back are we going exactly?

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CHANEL PARIS-BOMBAY CAMPAIGN FEATURING BAPTISTE GIABICONI

Karl Lagerfeld is showing no signs of giving up Baptiste Giabiconi as his model muse, even now as he shifts his focus onto his music career. Here he is photographed by none other than Mr. Lagerfeld for Chanel’s Paris-Bombay campaign.

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H&M FALL WINTER 2012 LOOK BOOK

We may be a season behind but that is just a technicality I’m willing to overlook. Since we are freezing here we may as well enjoy the coming trends as illustrated (quite well I might add) by H&M’s latest Fall/Winter offering. It not only features key pieces for the next season but as you can see green in it’s many shades is a power player. The coats, trouser length, styling and choice of Asian model all get major kudos from me. A fantastic assortment of affordable fashion if you ask me. South African retailers, are you listening?

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AVANT GARDE, LANVIN PARIS

Alex Dunstan suits up for the Avant Garde campaign for Lanvin. This is the latest fragrance offering from the major French label and it was shot by photographers Inez van Lam­sweerde and Vinoodh Matadin. Styling by Melanie Ward. The new fragrance offers pink peppercorn, Italian bergamot and beeswax as notes so you know you’re bound to get something manly and interesting.

Source.

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MUST SEE: DIESEL ONLY THE BRAVE COMMERCIAL

Competing for what I’m not sure, but Sam Web and Lucas Kerr star in this short film shot in Los Ange­les by Paul Geuse­brook. Take a look below.

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