CAMPAIGN WATCH

CLEMENT CHABERNAUD FOR ZARA APRIL LOOK-BOOK

For the 2012 Zara Man look book it is clear that sleek, clean and fitted are adjectives more important than the trends associated to them. The royal blue trousers below are a good example of this, and they accent nicely against the printed tee. This is how men should dress. Not all men, mind you, I mean this attention to fit and its excellent marriage to an un-fussy look.  Wide and peaked lapeled blazers are neatly decorated with simple pocket squares and the palette is mostly solid and includes a rather pleasing rusty orange. A good lesson on modern dressing, if anything.

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NOAH MILLS FOR NEXT SUMMER 2012

Colour makes me happy so I decided to share this short campaign post starring Noah Mills for UK retailer NEXT. Coloured chino’s espadrilles and above the knee board shorts. Sounds like a summer in Cape Town to me.

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MORE LIKE, MORE BEARD – BRONX SHOES

Bronx have taken an extreme but fun approach to getting Facebook ‘likes’, by launching a somewhat interactive billboard in Cape Town on the corner of Church and Buitensingel Street . You may not get to touch the billboard but you do decide how much facial hair the model gets to grow. The campaign runs for the month April and aims to get the word out about their new ‘manly and rugged’ range of men’s footwear. The campaign comes from Creative Marketing Agency, Bletchley Park, who conceptualized the idea and built the infrastructure with ropes, digital servo motors and Facebook integration.

Click here to give the poor guy his beard!

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VIVIENNE WESTWOOD SPRING SUMMER 2012 FEATURING DANIEL BAMDAD

Ah, Danny boy. Aunty Viv has enlisted Daniel Bamdad for the season campaign for her latest collection for Vivienne Westwood Man. Obviously Juergen Teller was there to shoot the spring/summer 2012 duds. The usual suspects were present, oversized trousers, dramatic details and even some satin lapels. Nicely played Viv.

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OUTSIDE THE LINES FEATURING RAINER ANDREESEN

I really loved this shoot. Regardless of why it was conceived or where it ends up, these images were altogether inspiring and beautiful. I want to look like this guy when I grow up. Chic, well put together with the right injection of quirk. The images are a preview of spring looks where we start to play with rich prints, colour and texture. Photographed by Blair Getz Mezibov the shoot took place at the Renee and Chaim Gross Foundation in NYC, and was styled by Christopher Campbell. Grooming by Martial Vivot. Good job indeed.

source: thefashionisto.com

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TOPMAN DESIGN LOOK-BOOK


With Marni x H&M available in March and this collection from Topman out now, it’s quite clear that the trend for menswear is all about the print. Not to mention the obvious 70s influence in both cut and design. Just look at the gallery below to see what I mean.  And while you’re at it check into their online store here.

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MARNI X H&M FULL MENSWEAR LOOK-BOOK


It’s here! Well, almost. Come the 8th of March H&M stores worldwide (approximately 260 locations) will stock the latest collaboration to come out of the Swedish brand. This time of course, the anticipated collection comes from Marni. The menswear collection is a lot milder than ladies wear in terms of print but still delivers a great high-fashion platter that features square ties, scarves, coats and shirting with opposing colour detailing. Definitely need to get out to this range, on the basis alone that you will probably enjoy more wear out of it than, say, Versace x H&M. What are your thoughts on this collaboration?

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MARNI X H&M LAUNCH PARTY LOS ANGELES

The massively anticipated arrival of the Marni x H&M collaboration is finally here. It launched this past week in Los Angeles, so naturally it was full of celebrities like Drew Barrymore, Lykke Li and even Mel Gibson who wanted to get paid show support. The event was held in a gorgeous private residence and hosted by Marni’sFounder and Creative Director, Consuelo Castiglioni. See the video below… lot’s and lot’s of Marni in it. Obviously.

Images from Chuvaness.com

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DOING IT FOR THEMSELVES: BRYCE THOMPSON AND JUSTIN HOPWOOD TAKE ON AMERICA

A South African in New York… It has a ring to it. Having made his career a solid one locally, model and photographer Bryce Thompson is now making a name for himself in the United States. First we saw him showing at Todd Snyder’s SS12 show but a day later our boy walked the Michael Bastian show alongside model-great Tyson Beckford.

But he’s not the only one, Justin Hopwood (Vision models) walked for Perry Ellis in 2011  and has been doing superbly well in the States. His big break was an Abercrombie shoot with Bruce Weber but soon after Hopwood landed a huge campaign for Polo Ralph Lauren while shooting with notable photographers. Obviously our boys aren’t letting Candice Swanepoel have all the fun.

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SS12 ZARA YOUNG AD CAMPAIGN


Featuring a host of soft cottons and lightweight pastels, Zara for SS12 are aiming at a cool summer, presumably to aid you between the beach house and the yacht with safari influences. We need these now already so what are the chances of getting them in our local stores? Hmmm… Shot by David Sims featuring Robin Ahrens.






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T BY ALEXANDER WANG FEATURING DIE ANTWOORD

They may be cartoonish and aggressive potty-mouths but I think they’re awesome and fresh. It’s great to see local acts make it so big in America. Of course there are a lot of other bands who should have made it there first but who is complaining? First the music industry took notice and now the fashion industry is having a go. Alexander Wang for his Spring 2012 collection T by Alexander Wang, has enlisted photographer Daniel Jackson to film Yo-landi and Ninja for the accompanying commercial. With that and the appearance on David Letterman it looks like our freaky little exports are going to do well in the U.S.
Image source: RollingStone.
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BEHIND THE SCENES OF DAVID BECKHAM FOR H&M

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