For their July issue, Elle magazine UK wants to sell as many copies as humanly possible have called on David Beckham to play cover model. And not just for any old reason, this will mark the first issue to feature a man on the cover by himself, and features the sports star as everyone gears up for the 2012 Olympic games. They kept the more tasteful images on the cover and apparently promise a host of more “delectable” treats inside. Also check out the making-of video below.