Family man, actor and occasional model, Matthew McConaughey has been the front-man for Dolce & Gabbana’s fragrance ‘The One’ since 2008. Now on it’s third leg, Dolce & Gabbana invited McConaughey back in studio to take his place as ambassador to the brand.

the_one_dolce_gabbanaPhotographed by Brigitte Lacombe, the latest fragrance ad features two of his children, Vida and Levi, alongside their famous father, each one looking as if they belong in any of the other Sicilian family-themed advertisements we’ve seen of late. In the latest update to ‘The One’ we have a deeper fragrance in time for winter if you’re stateside, with top notes of grapefruit, coriander and basil and a base of tobacco, ambery notes and cedar-wood. Ginger, Cardamom and orange blossom finish off the fragrance.

I’m personally a fan of the original (I’m wearing it right now!) so I look forward to giving this new addition a try.

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Image via thefashionisto.