david-beckham-childrenswear-LFirst you cater for big boys, then for the little. At least that’s how David Beckham has chosen to go about it with his design tenure at H&M. The kids line, entitled ‘Mini-Me‘, will be launched on January 30th all over the world and acts as an extension of the popular Bodywear range Beckham revealed last year. You’ll be able to buy vests, long-johns and briefs for your boys by the most marketed footballer in history.

In other big H&M/David Beckham news, the football mogul will appear in the great Superbowl ad rotation, as seen my a mere 111 million viewers around the world. No biggy. It goes to show why it costs $4 million to advertise in a 30 second ad. But that is where it get’s interesting. Samsung smart TV owners will get access beyond the normal viewer. When the ad is showcased, they will have access to details about the Beckham products that aren’t available elsewhere, and on top of that get to purchase straight from their TV sets. February 2nd is Superbowl Sunday so get to it if you want in on this action. db-kids-embed_2786627a david-beckham-childrenswear-main