Screen Shot 2014-02-16 at 8.30.24 PMPharrell Williams makes happy music and now he’s aiming to make a happy ocean. In partnership with GStar Raw, the singer is putting his name behind a great cause that turns ocean plastic waste into bionic yarn which then is made into denim you can buy. In short? Fuel their cause and more waste gets out of the oceans. I am very curious to see how these jeans look, but you can see the video below and a illustration of the fabric below. He says he’s just doing his part, but if this denim line takes off and others follow, it could be a very worthwhile cause. The line launches August 15th 2014.

o-BIONIC-570 Source: The Huffington Post