Ryan Reynolds isn’t satisfied conquering Rom-Coms, Action movies and arguably the sexiest woman in the world. No, the Canadian Star has ventured where many a celeb has gone. Fragrance! But lucky for us it won’t be his own celebrity stink– but an endorsement from giant Hugo Boss.

The 33 year old actor said: “BOSS is a brand that not only represents classic style and sophistication, but inspires men to work hard, embrace opportunities and strive for success in all aspect of their lives. I’m honored BOSS invited me to be the face of its new men’s fragrance.”

And Hugo Boss’ global marketing director had this to say of him: “We’re delighted to be working with Ryan as the face of the new BOSS fragrance as he perfectly captures the ethos of the brand. He is stylish, dynamic and confident with a tenacity and determination that make him an ideal role model of modern success.”

Oh that and he’s incredibly good-looking.