image fourLegendary Japanese cultural icon Tomoakin Nagao, more commonly known as NIGO, has been named as the Creative Director of Uniqlo UT, a limited edition line of t-shirts by the Japanese retailer.

The 42-year-old multi-faceted creative has a huge influence over Japanese music, fashion and culture. His path in fashion began as a stylist and editor for Popeye magazine before he founded legendary street-wear brand ‘A Bathing Ape’ – or BAPE for short – in 1993. As the BAPE brand grew popular outside of Japan, and onwards to cult status, so to did NIGO’s reputation. He has gone on to partner with Pharrell Williams to create Billionaire Boys Club and Ice Cream, as well as the vintage inspired Human Made. Additionally, NIGO is a DJ and producer who owns a record-label under the BAPE namesake. After his much-publicized departure from BAPE in April this year many were left astounded and wondering what his next move would be. With all this in mind, the recent announcement of his venture with Uniqlo has been met with general praise.

With hundreds of stores around the world and dedicated customers, Uniqlo has risen to become one of the top global fashion retailers. The company has based their business strategy on the idea that their products are not made for specific markets but can be worn by anyone. Quality, price, accessibility and a focus on style over trends has taken this brand to new heights. As the brand is continually expanding to new locations and continents (hopefully Africa will be one of them) NIGO has already begun to design the men’s, women’s, and children’s lines for SS14. We can’t wait to see what he churns out next.

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