Meet Futurecraft, the new adidas 3D printed sneakers you’re definitely going to want for yourself. This week adidas unveiled their latest endeavour into sneaker technology by “creating a flexible, fully breathable carbon copy of the athlete’s own footprint, matching exact contours and pressure points…” no doubt setting an athlete up for the optimal shoe with which to run. It comes down to time, of course; it won’t be long before footscan technologies can be utilised in-store to create your perfect midsole for your running shoes.
From adidas: “Futurecraft 3D is a prototype and a statement of intent. We have used a one-of-its-kind combination of process and material in an entirely new way. Our 3D-printed midsole not only allows us to make a great running shoe, but also to use performance data to drive truly bespoke experiences, meeting the needs of any athlete.”