The internet was buzzing with excitement when Hedi Slimane was announced as the new creative director for Yves Saint Laurent. Only now, with Slimane heading the luxury brand, it has begun the transition to Saint Laurent Paris, which infuriated fans of the brand. Regardless of his reason or how this will effect the brand, Slimane has released the first of 15 teaser campaign shots before the full reveal of the new Saint Laurent Paris. Following Lagerfeld and Paul Smiths example, Hedi Slimane also shot the campaign, which features Christopher Owens. Does this suggest a rockier edge to the brand or is this just his way of releasing any expectations of his vision for the mega-brand? All in due time.